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Smoking is back, baby (and it'll cost you $9,000)

How families drain their successful kids

The loyalty tax: How families drain their successful kids

The viral trend that turned into 234 million pints of Guinness

The math behind Guinness's current cultural moment

What does it actually cost to be Miranda Priestly?

"Everybody wants this": The real Miranda Priestly price tag

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​Subscribe t​o everything, own nothing

Ownership isn't just getting more expensive – it's disappearing entirely.

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The math behind Guinness's current cultural moment

When you sell 2 billion pints a year, small behavioural changes can turn into a $1.9 billion windfall.

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The death of the cheap last-minute flight

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