Alf is a seasoned, award-winning, multimedia professional with over three decades of experience in
multicultural, mainstream and digital media content creation with a specialization in sports production.
As a freelance sports journalist, he has contributed to a variety of national print and digital publications,
from sports to lifestyle magazines, including the cover story on Canadian Olympic soccer athlete Julia
Grosso, for Panoram Italia. He has also provided various editorial contributions to Soccer 360
Magazine, an international soccer publication produced in Canada and distributed worldwide. Previously,
as an independent contractor, he consulted for the National Soccer Coaches Association of Canada (NSCAC), a non-profit, member-based entity, for which he was Director, Marketing & Communications, as well as Managing Editor of the organization’s publication, Journal for Soccer Coaches.