👋 CUL8R, CUSMA
Plus: An activation fee by any other name...
Jun 19, 2026
📩 THE OPENING POSITION
Earlier this week, Snap CEO Evan Spiegel showed off the company’s new AI ‘Specs’, a pair of smart sunglasses that make their users look dumb for wearing them. Following the debut, Snap’s stock price sank 5%. No one could have seen this coming – definitely not Google or Meta. Beyond the egregious price point (US$2,200!!!) and comically large fit, Snap also introduced the EyeConnect feature, which triggers a ‘shared augmented reality experience’ the moment two users make eye contact. Once upon a time, you could lock eyes with a stranger and fall passionately in love at first sight; today, you can involve a tech company in the process – and play Tetris at the same time.
– Eric Wainwright, Editor in Chief
🔔 BEFORE THE BELL
Index | Week (June 15-18, 2026) |
TSX | ▼ -148.21 (-0.42%) |
S&P 500 | ▼ -18.73 (-0.25%) |
Nasdaq | ▲ +106.48 (0.4%) |
Dow | ▲ +194.27 (1.19%) |
The takeaway: Kind of a messy week, to be honest. Markets began rallying last Friday on the US-Iran peace deal and falling oil prices, but those gains were short-lived once Kevin Warsh's first meeting as chair of the US Federal Reserve turned out more hawkish than expected. Stock prices dropped across the board, and now fully half of the Fed's officials are projecting at least one rate hike in 2026. If you had a tough first week at a new job, take some comfort that it went better than Warsh's did.
🔎 THE CONTEXT
CUSMA? CUS-NAH!

Photo credit: Getty Images / The Margin Staff
Donald Trump told reporters in France on Wednesday that he'd rather not have the Canada-US-Mexico Agreement (CUSMA) at all. "We do better without that agreement," he said – then spent two minutes arguing with himself. First he'd rather "have it terminated," except "I may sign it," but then he also "view[s] it as possibly expiring immediately." In other words, as clear as the mud in the Rio Grande.
The vibes are more fear-mongery than they should be. All three CUSMA countries have until July 1 to declare whether they want to keep the deal alive, and the internet is acting like it’s a countdown to a football in the groin. It’s not! If the date’s missed, the deal isn’t kaput: the countries can still extend it 16 more years, or they can transition into annual reviews of the agreement until it expires on its own in 2036. It’s not like pulling a lever, and actually withdrawing from the deal would require six months’ written notice. Even Janice Charette, Canada’s chief negotiator, says July 1 is “kind of a checkpoint – it's not a cliff.”
So don’t panic (yet), because CUSMA isn’t dying on July 1. The actual threat is almost worse, just because it’s so boring: the deal stays technically in effect, but is stuck doing annual reviews indefinitely, which means businesses can't plan around anything since it could all change again in 12 months. So… see you back here next June, we guess.
What this means…
For manufacturers and exporters: A survey from Canadian Manufacturers & Exporters released this month found more than nine in 10 respondents support extending CUSMA, and nearly three-quarters say failing to agree to the 16-year renewal would hurt their business. A whopping 43% are already less confident in their Canadian operations than a year ago – and they’re not wrong to brace for the worst, even if it doesn’t end up happening.
For investors: If your portfolio leans heavily into manufacturing, auto, or metals stocks, there's a catch: even renewing CUSMA won’t make the tariffs disappear. The US is still applying tariffs on Canadian steel, aluminum, and autos without a CUSMA exemption, and Canada’s keeping its own 25% counter-tariffs on the same sectors while negotiations continue. That’s a whole different thing from the CUSMA debate, with no resolution in sight.
For the federal government: Canada-US Trade Minister Dominic LeBlanc formally requested a 16-year renewal on June 2, calling CUSMA “highly beneficial to each of our countries." But the White House has indicated it wants major changes to the agreement, including new rules around vehicles. And then they ghosted our “u up?” text.
Also:
Last week, the CRTC put the kibosh on activation and switching fees to make it easier to shop around for better phone plans. Try to contain your shock: Rogers, Bell, and Telus immediately introduced new fees for things like “device handling" and "SIM charges" – fees that happen to look a lot like what they charged for activation and switching. The CRTC says these fees appear to violate its ruling, and gave all three carriers until this week to explain themselves. As of this writing on Thursday evening, no word on a resolution – maybe they're hoping the CRTC won't actually pick up the call on this one.
Four days after its historic IPO that minted Elon Musk as the world's first trillionaire, SpaceX bought AI coding startup Cursor's parent company for US$60 billion in stock. SpaceX stands to gain Cursor’s AI infrastructure, along with its US$4 billion in annual recurring revenue. Retail investors continued to buy, with the stock briefly overtaking Amazon as the world's fifth most valuable company, before dropping back down following Fed chair Kevin Warsh’s first press conference (see Before the Bell above).
Gas prices in America actually dropped below US$4 a gallon this week (the first time since March!) after the US and Iran signed a deal Wednesday to end their conflict and reopen the Strait of Hormuz. The oil markets breathed a palpable sigh of relief. However, Canadians are still paying $1.73 a litre on average, only slightly down from last week and still about 32 cents above the eight-year norm. If more relief is coming at the gas pump, it’s going to take a while longer.
🤿 ROLLING IN THE DEEP
Behind the scenes at a World Cup base camp in small-town Ontario
by Alf De Blasis
This is an excerpt of an article originally run in full on The Margin.
Months before the German National Soccer Team would begin defence of its title at the 1994 FIFA World Cup in the US, the team's head coach, Berti Vogts, scouted locations that would closely mimic the conditions they would find in the city of Chicago, where they would be based during the group stage of the tournament.
Vogts came upon a small south central Ontario resort that happened to have a soccer pitch on the property; reaching out to the owners, he asked if they could install a second soccer field in time for his team's pre-tournament training camp. Drawing on their origins as a sod business, the innkeepers agreed and laid down a second pitch – and the Nottawasaga Inn has been hosting international soccer organizations ever since.
In the town of Alliston, about a 90-minute drive north from Toronto, the Nottawasaga Inn Resort & Conference Centre has 269 hotel rooms, 34 meeting rooms, two NHL-sized hockey rinks, and two FIFA-regulation soccer pitches. Over the past 32 years, ever since that first visit of the German National Team, Nottawasaga has hosted a slew of soccer organizations, including Canadian National Men's and Women's teams, representative squads from Portugal, Australia, and the US, as well as Italian club teams Parma and Frosinone.
This year, ahead of the 2026 FIFA World Cup (jointly hosted by Canada, the US, and Mexico), the National Team of Panama secured the resort as their base camp for a three-week period before and during the tournament. Panama's set to play two of its three group stage games at Toronto's BMO Field (it will be known simply as Toronto Stadium throughout the World Cup as per FIFA’s requirement that all World Cup host venues drop corporate sponsor names during the tournament).
That one decision in 1994, laying sod for a German soccer coach, has shaped Nottawasaga's business in ways nobody planned for.
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👀 UNSOLICITED OPINIONS

Photo credit: Pexels
Citizen of the world
Eric Wainwright, Editor in Chief: At least a couple of my grandparents are from England. One from Germany. There might be some Scandinavian connections in the distant past. In my early twenties I lived in the south of Spain, writing bad poetry while sipping café con leches seaside. A few years later I spent 24 months teaching small Korean children how to speak English on an island in South Korea. I’ve been to Portugal more than once. Love France. Spent a single night in Japan eating shabu shabu before nearly finding myself at the bottom of the East China Sea during a ferry crossing that included sudden stormforce winds.
Above all, I am Canadian – born and raised.
All of this to say that, at any given moment this month, I am cheering for no fewer than seven teams to succeed in the World Cup. If you’re not doing this, you’re making a once-every-four-years-level mistake. Pick a memory, a future travel destination, a past life – hell, a favourite street food, even, and just get a goddamn jersey on. Bonus points if you do so in public, beer in hand, while making a new friend.
‘Cause for all the f*ckery that is FIFA, the beautiful game still remains beautiful – even more so when you’re cheering for your ‘home’ team(s).
🧾 INSIDER TRADING
From The Margin group chat:

If you liked this newsletter, hated this newsletter, or are totally indifferent to it, hit the reply button and tell us why! We’re so lonely.
This week’s contributors: Alf De Blasis (writer), Tyler Haw (audience engagement), Jenna Zaitchik (senior creative designer), Shazia Khan (social media strategy manager), Kat Angus (deputy editor), and Eric Wainwright (editor in chief).
Movie poster credits: The BFG: BLT Communications and Gravillis; Disclosure Day: Ethan Pro; ET: John Alvin; Indiana Jones and the Raiders of the Lost Ark: Richard Amsel; Jaws: Roger Kastel; Jurassic Park: John Alvin; Ready Player One: Paul Shipper; War of the Worlds: Drew Struzan; West Side Story: Gravillis.
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